I had a conversation with a client recently about Christmas content. At one point she paused and said, “I just don’t feel comfortable filming myself.”
What struck me wasn’t what she said – it was the familiarity of it.
Because three other clients have said the same thing lately.
And if I’m honest, it’s something I feel too.
Not because we don’t believe in showing up. But because there’s a quiet worry underneath it all.
→ Looking wrong.
→ Sounding unpolished.
→ Not feeling “camera ready” – professionally or personally.
→ Wondering if what we have to say is interesting enough to justify pressing record.
I think a lot of people assume the solution is to either push through it…or stop posting video altogether. And honestly? Not wanting to be on camera is allowed.
Authenticity doesn’t come from forcing yourself into formats that make you shrink. It comes from showing up in ways that feel natural and true to how you communicate.
In my work, I never encourage people to become someone they’re not online. Because when you do that, the connection is fragile.
You might not always reach the biggest audiences.
You might not chase the highest engagement numbers.
But the people who do connect will be there because they recognise you.
And that kind of connection tends to last.
Quality over quantity – always.
