
The two types of storytelling every founder needs on social media (+ how to use them)
You’ve been told you need to use storytelling on social media. But nobody has ever quite explained what that actually

You’ve been told you need to use storytelling on social media. But nobody has ever quite explained what that actually

I read a lot of content. Partly because it’s my job. But also because I often find myself a prime

We’re led to believe that if we post regularly on social media, enquiries will eventually follow. Many founders I work

One of the most common frustrations I hear from founders is this: “I’m showing up consistently… but I’ve no idea

This week I’ve had a bit of a lightbulb moment. Not about algorithms, or trends. But about expectations. Because I’ve

If you’ve ever thought, “I don’t have anything interesting to say” or “My life and business feel too ordinary to

It’s a question I’m asked more often than you might expect: Is storytelling the same as telling stories? On the

You’re back at work, full of energy and ideas for the year ahead, and ready to start posting again.

I had a conversation with a client recently about Christmas content. At one point she paused and said, “I just

One of the reasons I think many people say they don’t know what to post on social media is because