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The Confident Founder Programme A 12-week story-led social media strategy and coaching journey for founders who want to stop second-guessing and have confidence that what they are doing is working.

If you've been posting consistently but still feel unsure whether it's working, this programme is for you.

The Clarity to Confidence Programme is ideal for you if:

  • you’re a founder or small business owner who wants to grow through organic social media

  • you’re tired of throwing content out there without knowing if it’s helping

  • you struggle to know what to post from week to week

  • you want to attract the right clients (not just more followers)

  • you want to show up online as yourself, but still keep things professional

  • you want a strategy that supports business goals, not just “engagement”

  • you need structure, direction, and someone in your corner as you implement

It’s suited to founders and business owners who know the value of trust, credibility and connection.

WHAT THE PROGRAMME HELPS YOU ACHIEVE

1.Know what to post and why

You’ll have a clear structure, content themes, and a planning method you can repeat.

2.Feel confident showing up online

You’ll know how to talk about your work, your offers, and your value without feeling awkward or salesy.

3.Create content that supports your business goals

This is not content for content’s sake. Everything is aligned to where you want your business to go.

4.Stop relying on motivation

You’ll have a strategy and a framework that supports you even when you’re busy, tired, or not feeling inspired.

5. Build consistency without burnout

We’ll create an approach that fits your capacity and your life.

THIS PROGRAMME GIVES YOU


1. Clarity: A Plan You Trust

Together, we will create a strategic foundation tailored to your business goals. Clear objectives. Clear messaging. Clear content pillars.
You’ll know exactly:

• What you’re trying to achieve
• Who you’re really speaking to
• The core themes you should focus on
• What type of content to create and why
• How your marketing supports enquiries and growth
• What to track and what “working” actually means

You leave this phase knowing exactly what you’re doing — and why you’re doing it.

No more random posting and no more guessing.

 

2. Story: Content That Connects and Builds Trust 

Next, you’ll learn how to turn everyday experiences, client moments and behind-the-scenes insight into meaningful, story-led content.

We’ll work on:

  • Your key founder stories
  • Story frameworks you can use again and again
  • How to make your expertise relatable
  • How to build trust through narrative
  • How to create mini campaigns rather than isolated posts.

No oversharing or forced vulnerability.
Just purposeful, strategic storytelling.

 

3. Confidence: Showing Up With Certainty

For me, this is probably the most important part of the programme. 

Over three months, we work together to refine and embed what we’ve built.

You’ll have three 60-minute support sessions to use as you need. This could include:

• Reviewing what’s working
• Interpretting your data
• Adjusting your content direction
• Strengthening your voice
• Building confidence in your visibility

This is where you move from understanding the plan to trusting yourself with it.

BY THE END OF THE PROGRAMME

You will:

• Know what type of content to create and why

• Have a clear framework for weaving storytelling into your marketing

• Understand how to review your data and refine your strategy

• Feel confident showing up as yourself,  professionally and consistently

• Have a social media approach you understand, trust and can sustain

WHAT'S INCLUDED

Phase 1: Discovery (week 1)

60-minute Strategy Planning Call

We start with a deep-dive planning session where we’ll explore:

  • who you are – your full business story

  • your business goals (what you actually want social media to do for you)

  • your ideal clients and what they need to hear from you

  • your current offers and what you want to promote more consistently

  • your current content and what’s been working (and what hasn’t)

  • your tone of voice and how you want to come across

  • what platforms you’re focusing on (Instagram, LinkedIn, or both)

  • what consistency realistically looks like for you

This is the foundation.

 

Phase 2: Your bespoke strategy document (weeks 2-4)

Done-for-you social media strategy

After our call, I create your tailored social media strategy document. This becomes your roadmap, and includes:

Goals and priorities

  • what you’re working towards

  • what success looks like for you

  • what to focus on (and what to ignore)

Your content themes

  • A set of clear themes that guide your content and keep it aligned with your audience and offers.

A story-led content framework

  • You’ll learn how to create content that feels natural, human and engaging, without oversharing.

This includes guidance on:

  • how to find story ideas

  • how to structure story-led posts

  • how to connect stories back to your business

  • how to build trust and credibility consistently

Format and frequency guidance

  • You’ll get clear recommendations on:

  • what to post (and what formats suit you best)

  • how often to post based on your capacity

  • what to prioritise if time is limited

A planning method you can repeat

  • So you can plan content in a way that feels manageable, not overwhelming.

Calls to action and conversion guidance

  • You’ll learn how to:

  • talk about your services consistently

  • write calls to action that feel natural

  • create content that drives enquiries without being pushy

Simple engagement and growth guidance

  • A clear approach to growing visibility and building relationships, without spending hours online.

Phase 3: Coaching, support and accountability (weeks 5-12)

Implementation support (3 coaching calls)

This is where the programme becomes transformational. Because a strategy document is powerful…
but implementing it is where confidence is built.

Over the next 8 weeks*, you’ll receive 3 x 60-minute coaching calls.

We will tailor these calls to the areas you most want to focus on, to help you with the implementation of your strategy.  This could include:

  • planning your content together

  • refining your messaging and positioning

  • building confidence in how you show up

  • reviewing what’s working and what’s not

  • adjusting the strategy as you learn

  • keeping you consistent and accountable

  • analysing your data to see what’s working and what’s not, and adjusting your content strategy accordingly

  • removing the overwhelm and second-guessing

You won’t be left wondering if you’re doing it “right”.

TO BE VERY HONEST, THIS PROGRAMME PROBABLY ISN'T FOR YOU IF...

To keep expectations clear, this may not be the best fit if:

  • you’re looking for someone to manage your social media for you

  • you want quick hacks or viral tactics

  • you’re not ready to commit to showing up consistently 

  • you’re hoping for guaranteed overnight results

This is a programme for founders who want sustainable, purposeful visibility, and are ready to build a stronger relationship with their audience over time.

WHAT YOU’LL WALK AWAY WITH

By the end of 12 weeks, you won’t just have a plan.

  • You’ll feel proud of how you’re showing up each week.
  • You’ll know exactly what you’re saying, who you’re saying it to, and why it matters.
  • You’ll understand how your content links to your business goals.
  • You’ll know what to track.
  • You’ll be able to see what’s working.
  • And instead of wondering whether social media is “doing anything”, you’ll have the confidence that it is supporting and growing your business.

Investment

The full programme costs £1,500 – focused on one primary platform (LinkedIn or Instagram).

Additional platform adaptation: £500.

Payment plans are available.

If you’re unsure whether this is the right fit for you, or would like to discuss how the programme can be tailored to your exact needs, the best next step is to book a short discovery call.

Next steps

Option 1: Book a discovery call

We’ll chat through where you are now, where you want to be, and whether this programme is the right fit.

Option 2: Send me a message

If you’d rather start with a conversation, you can message me and I’ll talk you through the best option.

FAQ

 

Is this for Instagram or LinkedIn?

This programme can be tailored to Instagram, LinkedIn, or a combination of both, depending on your goals and where your audience is.

Will you create content for me?

No. This is strategy and coaching support, not content management. But you will leave knowing exactly what to post, how to plan it, and how to write it with confidence.

What if I’m inconsistent right now?

That’s completely normal. The programme is designed to help you build a realistic approach that you can stick to, without burnout.

Do I need a big following?

Not at all. This is about attracting the right people, not chasing vanity metrics

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