You’ve heard ‘Storytelling Matters‘ a hundred times, but what if you are telling stories, and they’re still not landing?
Here’s six reasons it could be:
1. Your story isn’t resonating.
Perhaps your audience aren’t relating to what or how you are telling your story. Maybe the challenge isn’t clear (making it hard for them to know how it’s relevant to them), or the story is too generic.
2. Your ‘hook’ isn’t strong enough.
If the first line doesn’t immediately grab attention, you’ve lost your audience. What’s going to interest them immediately?
3. Your story may lack clarity.
Stories that meander can be confusing. Keep to the simple framework:
- Hook
- Conflict or Challenge
- Resolution
- Call-to-Action.
4. Is your post visually appealing?
This doesn’t mean, does it look perfect. But it does need to be strong enough to catch and hold attention – such as correct formatting, no spelling mistakes, not too much going on at the same time, clear font etc. If there’s too much text (or really small text), your followers just won’t pay attention.
5. Timing is key
Are you paying attention to when your followers are active? You could be posting when they simply aren’t online – so they are missing it entirely.
6. Consistency
Showing up regularly helps your audience recognise your storytelling style and engage with it.
If you’d like help creating a content plan that tells your business story, get in touch to see how I can help.
