The Social Media Strategy
A clear, done-for-you strategy you can implement at your own pace.
If you’ve been posting consistently but still feel unsure whether you’re doing the right things, you’re not alone.
Most business owners don’t struggle because they lack ideas. They struggle because they don’t have a clear strategy to guide them.
This one-off Social Media Strategy package is designed to give you exactly that.
A tailored, business-focused plan that helps you understand what to post, how to show up, and how to use social media in a way that supports your wider goals, built around your business goals, ideal clients, and brand voice.
It gives you a clear direction for how to approach your content, what to focus on, and how to show up consistently in a way that feels natural and purposeful.
This is a great option if you want expert clarity and structure, but you’re happy to implement the strategy independently.
WHO IT’S FOR
This package is ideal for founders and small business owners who:
feel like they’re “posting into the void”
want more direction, consistency and purpose
have outgrown ad-hoc content and want a plan
want to attract the right clients (not just more followers)
need clarity on what to say and how to say it
want a strategy that fits their business and their capacity
are ready to implement, but want to know they’re doing the right things
WHAT YOU WILL WALK AWAY WITH
By the end of this package, you will have:
a clear social media direction aligned with your business goals
a strong understanding of what content to create and why
content themes tailored to your ideal clients
a story-led content framework to guide your posts
clarity on what to prioritise (and what to stop doing)
format recommendations (posts, carousels, reels, stories, LinkedIn, etc.)
guidance on how often to post based on your time and energy
clear calls to action that feel natural and not salesy
a repeatable planning method you can use month after month
In short: you’ll stop guessing, and start showing up with clarity and confidence.
WHAT'S INCLUDED
1. Strategy planning call (60 minutes)
We’ll start with a deep-dive call to explore:
your business goals and offers
your ideal clients and what they need to hear
what’s working and what isn’t in your current social media
what you want social media to do for your business
the tone and style you want to show up with
This call gives me everything I need to build a strategy that actually fits.
2. Your bespoke strategy document
After our call, I’ll create a tailored strategy document for your business.
This includes:
Goals and direction
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what success looks like for you
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how social media supports your wider business goals
Audience clarity
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who you’re speaking to
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what they care about
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how to speak to them in a way that connects
Messaging and positioning
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what makes you different
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how to talk about your services clearly
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how to show up as yourself without oversharing
Content strategy
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your content themes (and why they matter)
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story-led post ideas and angles
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content types to prioritise
Format and frequency guidance
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what to post (and where)
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how often to post based on your capacity
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what consistency could look like for you
Growth and engagement approach
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how to build visibility with the right people
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how to engage without spending hours online
Calls to action
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what to say when you want to sell
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how to invite enquiries naturally
Simple planning framework
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how to plan content in a repeatable way
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how to stop starting from scratch every week
BONUS:
As a little extra, I also offer a complimentary strategy handover call (30 minutes)
Once you’ve had a chance to read through your strategy, we can schedule a follow-up call. This is an opportunity to talk it through, answer questions and help you identify what to prioritise first.
Client Review
Investment
The cost is £895 (one platform).
Optional add-on’s:
-Additional profiles
-Additional coaching calls to help with implementation.
Next steps
Option 1: Book a discovery call
We’ll chat through where you are now, where you want to be, and whether this strategy is the right fit.
Option 2: Send me a message
If you’d rather start with a conversation, you can message me and I’ll talk you through the best option.
Want support implementing your strategy?
If you love the idea of a tailored strategy but know you’d benefit from coaching support and accountability, take a look at: The Confident Founder Programme (12 weeks)
This includes the strategy plus follow-up coaching calls to support you as you implement.