One of the reasons I think many people say they don’t know what to post on social media is because they don’t believe they have anything ‘interesting’ to share.
If that sounds familiar, I have good news. You already have far more content at your fingertips than you realise. You’re just overlooking it because you’re living it every day.
To you, those everyday moments you’re living might not seem conversation-starters.
But I’ve worked in social media for over four years, and I can tell you this. Great content doesn’t come from big, dramatic moments. It comes from the everyday ones – the familiar conversations, the relatable lessons, the tiny wins and quiet struggles that shape how you work and why you care.
If you’ve ever sat staring at a blank screen wondering what to post, here are 7 everyday moments you can turn into meaningful, story-led content that can help you build real, genuine connection and trust with your audience.
1. A question a client has asked you
Clients can reveal some of your best content without even realising it.
If one person has asked you a question, chances are many others are wondering the same thing too.
Take that question and turn it into a post by sharing:
-
The question.
-
How it relates to you or your business.
-
Your response to the question.
For example: “A client asked me this today, and it made me totally rethink my …”
2. A small win (that you almost didn’t mention)
Not every win has to be a huge milestone.
It might be:
-
A lovely email.
-
A project you finally wrapped up.
-
A client breakthrough.
-
Something that felt like progress, even quietly.
These moments build trust because they show momentum and real life, not perfection.
For example: “It might have just been a networking event, but here’s why today was so much more to me…”
3. A challenge you worked through
Struggles are often where people can feel most connected to you.
This doesn’t have to mean oversharing – it just means sharing what you learnt.
You could talk about:
-
Something that didn’t go to plan.
-
A mistake you made.
-
A moment you doubted yourself.
For example: “This didn’t go the way I expected… but here’s what it taught me.”
4. A conversation that stayed with you
Sometimes the best stories come from a simple, passing comment.
A chat with:
-
A client.
-
A collaborator.
-
Someone at a networking event.
-
A friend who said something that made you pause.
If it made you think differently, it’s likely to resonate with others too.
For example: “Someone said this to me today… and I haven’t been able to stop thinking about it.”
5. Something you’re learning right now
You don’t need to have all the answers to share something valuable.
You can take your audience along as you learn:
-
A new skill.
-
A new process.
-
A mindset shift.
-
A lesson from experience.
Learning out loud builds connection and positions you as thoughtful and evolving.
For example: “Here’s something I’m learning at the moment that’s changing the way I work…”
6. A value you live by in your business
Your values are powerful storytelling tools.
Think about:
-
What matters most to you when you work with clients.
-
What you stand for.
-
What you won’t compromise on.
These posts attract people who align with you.
For example: “One thing I care deeply about in my business is this – and here’s why.”
7. A moment of pride (even if it feels small)
We often downplay the things we’re proud of.
But pride is contagious. It inspires others and reminds people what’s possible.
You could share:
-
How far you’ve come.
-
Something that felt scary once but now feels normal.
-
A milestone you once dreamed of.
For example: “This used to feel out of reach… now it’s part of my everyday.”
How to turn these 7 moments into posts (without overthinking them!)
If you ever feel stuck, use this simple structure:
-
What happened?
-
What did it teach you?
-
Why might this matter to your audience?
That’s all a story really is.
You don’t need perfect wording.
You don’t need to sound a certain way.
You just need to sound like you.
A gentle reminder
You don’t need to wait for your life or business to look more impressive before you show up online.
Your everyday moments:
-
the quiet ones,
-
the messy ones,
-
the ordinary ones,
are already enough to build connection, trust, and visibility.
And if you ever feel like you “don’t have any stories”, it’s usually not because they aren’t there – it’s just because you haven’t been taught how to spot them yet.
If you’d like help turning your everyday moments into story-led content that feels natural and aligned to your business, I’d love to support you. You can find out more about my storytelling and strategy sessions here, or simply get in touch for a chat.
